HOWE Furniture was founded in 1928 in Trumbull, Connecticut, by Harold Howe. HOWE started out making card tables, snack tables, bedside tables, folding cribs, wooden hat racks, sewing tables, and just about any furniture that folded. One early HOWE slogan was IF IT FOLDS, ASK HOWE.
Over the 20th century, HOWE became the leading brand of multi-usage and space-saving tables in North America. The slogan was TABLES = HOWE.
HOWE’s European organisation started in the late 1960s on a license agreement. Later, in 1989, HOWE acquired the European licensee and its production facilities and operations in Middelfart, Denmark. HOWE Europe a/s became a reality. It manufactured chairs and tables.
During the 1990s and early 2000s, HOWE in Europe and HOWE in the US developed into two independent brands, following different concepts and go-to-market strategies.
The European organisation expanded due to its A&D-focused strategy and strong product development. In 2011 we implemented ONE WORLD – ONE HOWE, meaning that the European HOWE overtook all the North American HOWE activities and began rolling out the European strategy and HOWE collection in North America.
Today all international HOWE activities are managed from Denmark, with strong global sales and an extensive supply network. HOWE a/s has subsidiaries in USA, UK, France, and Poland. HOWE is owned by