This privacy policy document describes the types of personal information received and collected by HOWE a/s and how they are used.


HOWE a/s is the data controller for the purpose of data protection laws and the company is responsible for processing personal data.


HOWE a/s
Email address: marketing[at]
Postal address: Helgavej 26, DK-5230 Odense M
Tel: +45 6341 6400


If you need more information or have questions about our privacy policy, feel free to contact us.



On we use cookies to learn more about the use of our website, thus enabling us to enhance the user experience. Additionally, we use cookies for statistical purposes.


What is a cookie?

A cookie is a small text file that many websites use to recognise your computer from time to time. A cookie can contain text or numbers, but there is no personal data saved in it. Cookies can, for instance, contain information about:

  • User settings

  • The content of a basket

  • If a user is logged in or not

  • How a website is being used


A cookie is a passive file and cannot spread viruses or other damaging programmes. Read more about cookies here:


When you visit our website, cookies are stored in your browser. These cookies contain, among other things, information about:

  • Screen resolution

  • URL address of the page you visited 

  • Time of visit

  • Whether you followed a link from another website, in which case the cookie stores where you came from


Google Analytics

This site uses third-party cookies from Google Analytics to evaluate the use of the website and to create reports on the website’s activity. Google may transfer this information to third parties if required to do so by law or where such third parties process the information on behalf of Google. Google will not associate your IP address with other data. By using this website, you consent to processing information about you from Google for the purposes stated


How to remove cookies

If you don’t want cookies, you can remove them from your browser settings – see this site to read about the different browsers and how to manage cookies in them.


However, please be aware that without cookies, you’ll most likely not be able to use all of our website’s functionalities, and that given that a cookie is placed with you as a client, you’re always able to check, change or delete it. We therefore hope you’ll allow the cookies we send out, as they help us to improve the website.


If you don’t want to receive cookies from you can, in most new browsers, choose ‘advanced cookie settings’ under ‘Internet settings’ and add our domain to the list of websites that you wish to block cookies from. Here you can also individually delete cookies or all cookies that your browser has blocked.


If you set your browser to deny cookies, be aware that there can be functionalities on different websites that no longer work.


If you don’t want your visit to be registered by Google Analytics, you can make use of the Google Analytics Opt-Out Browser Add-on. However, be aware that your visits to other sites that use Google Analytics will not be registered if you install this plugin.



Like many other sites, uses log files. The information contained in the logs are Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referral / exit pages, and the number of clicks to analyze trends, manage the site, track the user's movements around website, collect demographic information etc. IP addresses and other such information are not related to any personally identifiable information.


As a user of our website you are, by default, anonymous

This means that we don’t automatically register any information about you that can identify you. We can only identify you if you manually register via a form on our website, informing us of your name, email address etc.


The information you give us when filling out a form is stored on a secure web server hosted by our partner. If you want to know what we have registered about you, please contact us at marketing[@]


Newsletters, Inquiries

When signing up to receive our newsletter, you’re accepting the following terms and conditions.


Formal Agreement

By giving your consent for you personal data to be processed, you agree in particular:


  • To give my consent for my personal data to be processed by HOWE a/s with its seat in Odense for the purposes of sending out commercial information via electronic means.
  • To give my consent for my personal data to be processed and for the use of telecommunications terminal equipment and automated calling systems by HOWE a/s with its seat in Odense for the purposes of direct marketing.



When you sign up to receive our newsletter, the only information you need to give us is your email address and your occupation. We don’t register or save any other information about you.


Use of your email address

When you’ve signed up to receive our newsletter, we use your email address to send you emails containing product information, inspirational content, case studies, price lists, dos and don’ts and other marketing materials. As a rule, we send out newsletters between eight and 15 times a year.


Your email address will be passed to our newsletter system supplier in order to distribute the newsletter. Currently that supplier is eMarketeer.


Gathering of information

Other information we track and save concerns your use of our newsletters: whether you open them; how long they remain open; when you delete them and which links you click.


We gather this information to improve our service and to enable us to make great content that’s well tailored to its recipients’ interests.


In addition, we use the information for statistical purposes.


Storing of information

Your information is stored and processed confidentially and safely. We, together with our newsletter system supplier eMarketeer, have implemented the necessary technical and organisational security precautions to ensure that your information is not abused; that it remains out of the hands of unauthorised persons; and that it remains within the rules of the General Data Protection Regulation.


The information we have registered about you will continue to be stored as long as you’re signed up to receive our newsletter.



You can, at any time, unsubscribe from our newsletters, and will find the ‘Unsubscribe’ link at the bottom of each newsletter you receive from us. If you unsubscribe, we’ll delete your email address from the list of recipients. When you have unsubscribed, you’ll receive an email with a confirmation saying that we’re deleting your details from our list of recipients, and we’ll then delete all the information we have connected to your email address.


We can, however, have information about you from other sources, and this information will not be affected when unsubscribing from receiving our newsletter. It will be treated according to the consent relevant to it, given at that time.


Correction of information

If you have any corrections to your information, you can unsubscribe at any time and then sign up to receive the newsletter again. You’re also welcome to contact us at marketing[at]


You can, at any time, request an insight into what personal data we have stored about you. We will continue to keep your personal data until you withdraw your consent, and you can always do that by unsubscribing from receiving our newsletter, as described above.


Third parties

We’ll never share your personal data with any third party other than the supplier we use to distribute our newsletters.


[May 2018] We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.