HOWE’s Danish heritage was a natural and immediate source of inspiration for this new palette. The cool, soft and desaturated tones of Denmark's landscapes sit harmoniously with the richer and vibrant tones of Denmark’s; cities, design culture, fashion, and architecture.
New SixE palette
Red ochre is a sultry terracotta tone which takes direct inspiration from clay coloured with iron oxide. It is traditionally used to make paint and commonly used on Scandinavian buildings. This on-trend colour is both soft and strong - the perfect medium.
Ocean offers richness and is an anchoring tone within the palette. A strong blue with green hues delivers vigour and sophistication. Denmark, a seafaring country, is surrounded by endless coastline and the omnipresent ocean. Inspired by the moody palette of the Ocean, this colour has a great sense of depth.
Mellow and smooth
Wheat is mellow and smooth; its hues draw reference to wheat meadows moving in the wind. This tone is a relaxed, intimate neutral, and adds warmth to any environment.
Fawn is a light-toned brown, the perfect balance between an off-white like Chalk and the richness of a brown. A likeness seen in the colouring of a Fawns coat, a delicate gradient moving from light to dark, is both elegant and charming.
Mossy green forest
Lichen is a soft and subtle green, its dusty tone creates a sense of fuzzy warmth and comfort while also highlighting the SixE’s curves.
Inspired by the muted pastel greens of lichen found growing on forest tree trunks, this colour is calm and easy on the eye.
Black is pure and strong and draws reference from powder coated bicycle frames seen throughout Denmark's cycling culture. It offers weight and formality to the palette. Black is an existing colour in the palette.
Howe grey is a longstanding color used throughout HOWE products. It is a powder grey which is both timeless and versatile. Reminiscent of the cobble stones of Copenhagen this tone is a perfect mix between Black and Chalk, offering a soft and shadowy silhouette. Howe grey is an existing colour in the palette.
Chalk is a mineral white, derived from the chalk mines in Denmark. The tone offers a warmer white, which sits harmoniously against the rest of the SixE color palette. Chalk is an existing colour in the palette, however with a new name.
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